You Can't Coach That

Sunday, April 29, 2007

My Dad brought this to my attention recently. He was having Heinz spaghetti on toast for breakfast from the small (130g) can. Thinking that the taste was not what he was used to he looked at the nutritional information printed on the label and compared it to the contents for the larger (420g) can. He was surprised to see that the small can had 38% more sugar and 27% more sodium than the larger can. On querying Heinz he was told that the cans were manufactured in different factories and the contents were sourced separately.

Could Heinz be taking advantage of children’s liking for all things sweet. After all the likely consumers of the small can of spaghetti may be children. In a time of growing childhood obesity this is not the sort of situation we need.

“You can’t coach that”